Maverick Musings

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Let's Reset Your View of Business Coaching

Sep 05, 2025

If you are anything like me, the idea of online "business coaching" conjures up images of influencers posting fake screenshots of their "earnings" and hundreds (to thousands) of dollars wasted on repackaged ChatGPT suggestions and Canva templates that make your brand feel exactly the same as everyone else.

When I started to explore this space, the first thing I noticed was that every single one of these courses and coaches looked exactly the same. Flashy influencers promising “six figures in six weeks.” Well-produced reels that were full of endless hype, but very little substance. Courses that leave you feeling motivated for a moment but with no real tools to actually build a business that lasts.

I started Maverick Growth Academy because I was sick and tired of watching influencers sell snake oil to small business owners who deserve better. 

I'm not an influencer (and I never will be). I'm a Harvard graduate who spent years coaching executives at some of the most successful brands in the world on how to grow, and now, I'm bringing that education to the small businesses I believe in.

I'm not here to teach you recycled “hacks” or funnel templates pulled from someone else’s playbook. I'm here to teach you the strategies, frameworks, and decision-making tools that real business leaders use to build profitable, sustainable companies.

The Maverick Difference

  • No fluff, no gimmicks. Everything we teach comes from proven principles and firsthand experience, not trendy soundbites. We don't promise quick fixes because building a successful business isn't one

  • Built for builders. Our members (and your coach) aren’t here to look successful on Instagram; they’re here to be successful in the real world.

  • Community of doers. You won’t be learning in isolation. You’ll be surrounded by peers who are also rolling up their sleeves and growing real businesses.

  • Depth, not dopamine. Our content is about giving you the confidence and clarity to make smarter decisions for years, not making you feel good for a weekend.

Who We’re For

I'll level with you: this is hard. 

The exercises in our courses and coaching program are designed to stretch your limits and change the way you think. These are not just quick worksheets to check the box on your assignment for the week. Our programs are designed to build your long-term capabilities as a business leader.

If you are ready for that challenge and are serious about growth, if you’ve outgrown cookie-cutter courses, and if you’re ready to sharpen your skills as a business leader (not just as a marketer or influencer), then Maverick Growth Academy was built with you in mind.

We’re here to help entrepreneurs, founders, small business owners, and independent contractors stop chasing shiny objects and instead create businesses that are stronger, smarter, and more strategic.

Why Now

The marketplace is only getting noisier, especially for small service-based businesses. The people who rise above won’t be the loudest. They’ll be the ones with the deepest foundations and the tightest strategies. That’s what we’re here to build together.

This blog is where we’ll share insights, strategies, and conversations that cut through the noise. Think of it as your antidote to “business course burnout.”

Welcome to Maverick Growth Academy. We’re glad you found us.

MAVERICK MUSINGS

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